Calvin Ayre and his Bodog Brand have hit the headlines again. In a move that is likely to shock as many people as it will please, the online bookmaker has offered Tiger Woods a staggering five-year $100million contract with “no strings attached”.
The lucrative offer was Bodog Brand’s third, and has been accepted thanks to the inclusion of a unique “no moral judgement” clause. This basically means that Woods will see the entirety of his sponsorship funds without the need to worry that Bodog is constantly looking over his shoulder.
Calvin Ayre, outspoken chairman for the popular online bookmaker, is happy to do whatever it takes to get the deal done and see Tiger Woods back to his best form.
“Bodog Brand feel they are the only ones who can extend a deal that will be totally unaffected by any non-golf related activity,” Ayre said. “We actively encourage and endorse employees and customers alike to “Play Hard”.”
“To be clear, Bodog Brand is not telling Tiger “all is forgiven”. In Bodog Brand’s eyes, there is nothing to forgive.”
Bodog will likely become part of a new faction of Tiger Woods sponsors, after Gatorade, Gillette, AT&T, Accenture, and Tag Heuer all dissolved their sponsorships with the high-profile golfer.
Ayre was quick to point out that his company are keen to see Woods return to his former glory years, although a neck injury is likely to keep him out until the Memorial Tournament in June 3.
“Bodog Brand believes you should do whatever it takes to be world No 1 and will back Tiger Woods to the tune of $100,000,000 to do just that no matter what allegations – substantiated or otherwise – appear during the five-year deal.”
Woods hasn’t exactly been in the best of form since returning from a three-month absence. After his fourth place finish at the Masters this year, he looked to be getting back on track, but in April he produced one of the worst performances of his career, eventually missing the cut after the second day.
You can follow Tiger Woods’ progress throughout the PGA Tour this year at Bodog, and with the sponsorship deal likely to be in motion by the time the US Open rolls around, you can expect some exclusive Bodog promotions.
A day into the tournament, and already several big names have fallen. Bet365 has all the odds on Wimbledon this year, including plenty of interesting match-ups over the next couple of days.